EPISODE · May 9, 2026 · 10 MIN
世界杯版权费有没有泡沫？
from 虎嗅·商业有味道
距离世界杯开幕越来越近，中国大陆的转播协议还没有正式公布。FIFA据说给中国大陆市场开出了一个天价版权费。外媒说，2026年世界杯中国大陆版权报价可能在2.5亿到3亿美元之间。这个价格接近上一届卡塔尔世界杯的两倍。世界杯这样的超级体育IP，在中国到底还值不值这么多钱？00:00:56 时差带来了低热度 00:02:08 界杯在中国的替代情绪变弱了00:04:00 中国互联网平台不再盲目烧钱了00:06:19 中国用户还不太愿意为大型体育赛事单独付高价00:07:20 广告主变得更现实了
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世界杯版权费有没有泡沫？
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