世界杯版权：央视与FIFA的博弈

距离2026美加墨世界杯开幕仅剩约30天，然而直到此时此刻，中国大陆球迷“上哪”看世界杯，或者说能否“看上”世界杯，仍然是未知数。这场博弈已超越了足球本身。本质上，这是中国体育市场与国际体育资本的直接角力。中国体育市场可以购入合理价格的版权，但显然不会再让多年前的版权泡沫溢价再次出现。这也并不会利于中国体育产业的可持续发展。

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世界杯版权：央视与FIFA的博弈

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