EPISODE · Aug 27, 2025 · 11 MIN
时尚内衣 | 经济下行期，为什么做小众塑身衣的SKIMS却成功了？
时尚内衣经济下行期STEAMS却异军突起，它如何打破传统塑身衣的束缚？为什么女性愿意买单？产品策略上做了哪些创新来满足消费者需求？又如何通过场景突破让塑身衣成为日常穿搭的一部分？一起聊聊塑身衣行业的那些事，探究品牌背后的成功秘诀。
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时尚内衣 | 经济下行期，为什么做小众塑身衣的SKIMS却成功了？
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