是时候不用遮掩自己是中国制造了 episode artwork

EPISODE · Apr 21, 2025 · 6 MIN

是时候不用遮掩自己是中国制造了

from 虎嗅·商业有味道

“我们不太想暴露自己中国品牌的身份。”近两年与多个布局美国市场的公司交流时,这是我常听到的一句话。这一方面是因为部分美国消费者的偏见,另一方面也是因为有时会被贴上“廉价”的标签。不过,随着特朗普政府连加关税,情况正在发生变化。中国制造正在TikTok上被火热讨论,敦煌网、海外版淘宝、阿里巴巴国际站分别登上美国APP store购物榜的前三位。中国企业,要如何扭转“中国制造”的刻板印象?美国消费者的焦虑,又能否转化为我们新的订单?【时间轴】00:54 “源头代工厂”刷屏TikTok,美国人也想绕过中间商04:07 美国消费者,重估中国制造的品质和价格

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是时候不用遮掩自己是中国制造了

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