【實體舖買過嘢喺IG/FB到搵返佢地？】Targeting Options Prt. 3 - Custom Audience 自訂受眾 (Offline Activities)

from Marketing Forward 未來市野 · host IG: 90smarketing

Send us Fan Mail今集討論的是 Offline Activities 線下行為的資料如何讓我們做到精準的Targeting，尋找那些在線下或現實接觸過的用戶如何能在 FB 或 IG 上尋回他們。Offlince Activities 能追蹤到的資料和先前的資料來源 (e.g. Website/App...) 差不多，能投放的廣告策略也差不多。Offline Activities 比較特別的是能把線下的資料帶回線上，一些只會在線下發生的事情，如: 活動/籌款/商店裡得到客戶的資料，把這些資料帶回線上能更完整的讓Facebook 做出更好的追蹤 / Targeting 。02:00 Offline Activities 如何傳送線下行為的資料給 Facebook 09:12 Offline Activities 追蹤到的行為11:17 Offline Activities 追蹤到的行為可以做出什麼廣告策略?

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【實體舖買過嘢喺IG/FB到搵返佢地？】Targeting Options Prt. 3 - Custom Audience 自訂受眾 (Offline Activities)

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