Shift Your Go-To-Market Strategy, with Bill Kramer

Q: How long is this episode of B2B Growth?

This episode is 23 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on January 9, 2023.

Q: Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen. Discussed in this episode:Transitioning from MQLs to Qualified AccountsPivoting to new ways of measuring marketing successSuccessfully leading a team through times of transition

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