Shifting To Full-Time Founder: Stability vs. Risk | Shaina Rainford | Bask & Lather Co.

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.In This Conversation We Discuss:[00:40] Intro[01:53] The origin story of a hair care breakthrough[02:55] Harnessing homemade remedy to restore hair health[03:45] Using Instagram to validate potential market[04:34] Building a brand story and launching with impact[06:01] Scaling followers using strategic collaborations[06:33] Finding relevant pages to reach a wider audience [07:46] Prioritizing organic reach across platforms[08:06] Workplace struggles as driving force to full-time CEO[10:20] Doubling revenue through full-time entrepreneurship[11:10] Episode Sponsor: Electric Eye[12:07] Ensuring business stability before going full-time[13:26] Harnessing Facebook Pixel for ad success[14:49] Finding an agency dedicated to the business[15:26] Reflecting on team dynamics in decision-making[16:50] Outsourcing warehouse operations for efficiency[18:44] Valuing passion and grit before skills when hiring[20:53] How to get products from Bask & Lather Co.Resources:Subscribe to Honest Ecommerce on YoutubePrevent hair loss with hair growth products baskandlatherco.com/Follow Shaina Rainford linkedin.com/in/shaina-rainford-ms-rn-fnp-c-27b241113/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!