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Shiny Objects or Brand Success? | Growth League Podcast ft. Shereen Elsammaa, VP of Mktg at Sambazon

EPISODE · Apr 17, 2025 · 49 MIN

Shiny Objects or Brand Success? | Growth League Podcast ft. Shereen Elsammaa, VP of Mktg at Sambazon

from Table Talks Podcast · host Hook + Ladder Digital

Shereen takes us through her journey at Sambazon, where she has been a driving force in transitioning the brand from a CPG-focused model to expanding its presence in physical stores and franchises. From managing limited marketing budgets to overseeing an in-house marketing team, Shereen shares her insights on scaling a brand while staying authentic to its core values.

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Shiny Objects or Brand Success? | Growth League Podcast ft. Shereen Elsammaa, VP of Mktg at Sambazon

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