Shiny Tool Syndrome

What's the best scheduling tool for social media? What's the best email marketing tool? It really isn't about the tool, it's about how you use it. If you don't use it, you don't need it. If you use it and it works, awesome! If you use it for a while and realise some bottlenecks are occurring, find another solution. But at least at this point you'll be informed on what you do and don't need and what you will and won't use.