Shopify’s capabilities and when merchants should use apps vs. custom solutions with Ambaum Agency

Chad Fisher (Founder) and David Stober (COO) of Ambaum join Retention Chronicles to discuss when merchants should use third party apps vs. custom solutions within Shopify’s capabilities The Ambaum team has been in the Shopify ecosystem since the early days. Chad and David share their experiences running a Shopify agency, and then expand on their experience to further discuss optimizing a Shopify store for growth.  Mariah emphasizes the importance of considering a brand's position on the growth curve when making decisions about what technology to add to your Shopify storefront. No brand is similar, and that’s what makes Shopify such a breeding ground for creativity. The group also discusses the evolving landscape of Shopify and its implications for custom development versus using apps.  Later, they discuss the value of attending industry events and networking with brands and agencies to build relationships that can benefit both parties. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your free design right to your inbox! Episode Timestamps: 8:46 Leveraging Shopify's growth for agencies and brands, with a focus on the increasing number of things touching the platform.  16:56 Shopify's future direction and its impact on merchants.  21:44 Shopify's capabilities and when to use custom vs. app solutions for merchants. 26:45 E-commerce, marketing, and branding for merchants.