Short 21: "These are the Biggest Challenges we are Facing as a Plant-Based Cheese Company" - With Pioneer in the Plant-Based Cheese Category Brad Vanstone Co-Founder Willicroft

What is the biggest challenge in the plant-based cheese scene? Maybe product development? For instance, mimicking casein, the animal protein that gives cheese its desired structure, poses a significant challenge. In this short our plant-based cheese expert, Brad, explains the hurdles of the product development phase in creating plant-based cheese alternatives that need to be overcome. We also discuss one of the criticisms received by the plant-based scene: focusing too much on mimicking meat/dairy products instead of creating unique products. Moreover, we explore the impact of trademark regulations on innovation. Brad believes that these regulations only protect large corporations and don't assist smaller ones. Food should not be a problem but a solution. Don’t you agree? Listen to the full episode here 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 Reddit Community: ⁠r/Tomorrow_s_Bites