Short 46: Transparency in Alcohol: Should We Know What's Really in Our Drinks? - with Alcohol Industry Expert, Johan Flaskamp

What’s driving the shift in alcohol consumption? Johan explains how consumers are opting for quality over quantity, with cocktails replacing beer-heavy nights as people become more health-conscious. He also touches on the growing demand for transparency in the alcohol industry, discussing the challenges of listing ingredients while protecting trade secrets, especially for small distillers. In 9 min, we explore how the future of alcohol is being shaped by consumer preferences for moderation, quality, and transparency. Listen to the full episode with Johan ⁠here⁠. 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠