EPISODE · Oct 24, 2024 · 8 MIN
Short 46: Transparency in Alcohol: Should We Know What's Really in Our Drinks? - with Alcohol Industry Expert, Johan Flaskamp
from Tomorrow's Bites with Andrés and Sjacco · host Andrés and Sjacco
What’s driving the shift in alcohol consumption? Johan explains how consumers are opting for quality over quantity, with cocktails replacing beer-heavy nights as people become more health-conscious. He also touches on the growing demand for transparency in the alcohol industry, discussing the challenges of listing ingredients while protecting trade secrets, especially for small distillers. In 9 min, we explore how the future of alcohol is being shaped by consumer preferences for moderation, quality, and transparency. Listen to the full episode with Johan here. 👋 GET IN TOUCH WITH US 👥 Linkedin 📸 Instagram 🌎 Website
What this episode covers
What’s driving the shift in alcohol consumption? Johan explains how consumers are opting for quality over quantity, with cocktails replacing beer-heavy nights as people become more health-conscious. He also touches on the growing demand for transparency in the alcohol industry, discussing the challenges of listing ingredients while protecting trade secrets, especially for small distillers. In 9 min, we explore how the future of alcohol is being shaped by consumer preferences for moderation, quality, and transparency. Listen to the full episode with Johan here. 👋 GET IN TOUCH WITH US 👥 Linkedin 📸 Instagram 🌎 Website
NOW PLAYING
Short 46: Transparency in Alcohol: Should We Know What's Really in Our Drinks? - with Alcohol Industry Expert, Johan Flaskamp
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m