Short #64: Why Western Diets Fear Insects—and Why They Shouldn't - with Purdue University Professor and Researcher, Dr. Andrea Liceaga.

Why don’t Western cultures embrace insects as food? Andrea Liceaga, professor at Purdue University, explains the historical and psychological reasons behind our aversion to insect consumption. She shares how ancient climates and colonization shaped our dietary norms, associating insects with disgust and pests.Yet, insects represent a powerful solution to global protein shortages—rich in nutrients, highly sustainable, and environmentally friendly. Andrea reveals that consumer acceptance significantly increases when insects are presented in familiar food forms, such as burgers, rather than visibly whole.In just 13 min, we uncover the reasons behind our fears and the incredible potential insects hold for our food future.Listen to the full episode with Andrea Liceaga⁠ ⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠📰 Read our ⁠substack⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)