Short-Term Credentials: What College Leaders Should Know

As short-term credentials gain traction, higher ed leaders face a critical question: Are these programs truly cost-effective and accessible—or just shorter? In this episode, Dr. Drumm McNaughton speaks with Jinann Bitar, Director of Higher Ed Research and Data Analytics at Education Trust, about the cost-efficiency, accessibility, and policy implications of short-term credential programs. They discuss new research on program affordability, disparities across states and industries, and the limited long-term earnings data available. Jinann shares what institutions need to consider before integrating short-term credentials into their academic portfolios and how leaders can ensure these programs support—not undermine—student success. Topics Covered: Are short-term credentials really affordable? How their costs compare to traditional academic programs State-level enrollment trends and policy drivers Gaps in ROI and earnings data Why stackable credentials matter How presidents and boards should approach academic restructuring Three Takeaways for College Leaders: Use data to guide program decisions Collaborate with external partners to align with labor market needs Design short-term programs that meet the expectations of today's learners This conversation is especially relevant for institutions exploring academic realignment, workforce partnerships, or strategic planning initiatives. Read the transcript at https://changinghighered.com/what-college-leaders-must-know-about-short-term-credentials/ #HigherEducation #ShortTermCredentials #HigherEducationPodcast Guest: Jinann Bitar, Director of Higher Education Research and Data Analytics, Education Trust Host: Dr. Drumm McNaughton, Higher Education Consultant and CEO of The Change Leader