Shoshana Winter Rebuilt a 60-Person Agency (Steal Her Turnaround Playbook)

from Legends of Scale · host Brian O'Connor

Today we talk with Shoshana Winter. The second employee at the world's first social network, now CEO of Converge Marketing.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/ 🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Intro00:29 What She Walked Into02:32 Why Clients Were Shaky05:13 Fixing At-Risk Clients07:08 Rating Every Client 1–509:20 Using SWOT Analysis12:54 SWOT Explained Simply16:33 Strategy vs. Tactics19:54 Strategy vs. Plan25:01 Failing Fast26:13 Fail Fast at Converge31:01 Are We Organized Right?35:08 Positioning at 60 People38:28 What Is Positioning?43:25 The Positioning Formula46:23 Positioning for Campaigns49:23 Advice to Yourself on Day One53:00 Where to Find Shoshana

Episode metadata supplied by the publisher feed · Published May 20, 2026

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Today we talk with Shoshana Winter. The second employee at the world's first social network, now CEO of Converge Marketing.

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Shoshana Winter Rebuilt a 60-Person Agency (Steal Her Turnaround Playbook)

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