Shot #88 - Miles Jones of Campari Group

This is a great episode with Miles Jones, Senior Commercial Manager Western Canada for anyone who ever wondered how brands like Aperol and Campari went from obscure to mainstream in five years, this is a really great insight how you can take a brand and make it mainstream using a couple of specific tips and tricks. Worth the listen to learn the mantra behind the whole Campari Group, not just their bitter line up.  Join us every Tuesday & Friday as award winning industry stalwart, Shawn Soole interviews some of the hospitality industries top talents from around the world including bartenders, venue owners, distillers and industry supporters. Get points of view, advice and the backstories every week. Brought to you by www.soolehospitality.com FOLLOW US ON INSTAGRAM – Shawn Soole https://www.instagram.com/shawnsoole/ Soole Hospitality Concepts https://www.instagram.com/soolehospitalityconcepts/ FOLLOW US ON TWITTER - https://twitter.com/ShawnSoole