Should Brand Managers Use Podcasts to Tell Their Story?

We produce a show for West Virginia University's DATA MARKETING COMMUNICATIONS program. An online Masters Program that looks at "the intersection of data driven decision making and modern marketing practices" taught by actual marketing practitioners around the country. In it, they talk about topics in marketing today (often involving data) and today's topic centered around making sense of all the new marketing channels. At the end, I sometimes get to ask the host and their guest a question, and this week I asked "so how about the channel we're on now?  Should today's brands and brand managers be using podcasts to tell their stories?" LISTEN TO THEIR REPLY.  And let us know if you agree...