"Should I run my gym's ads?" episode artwork

EPISODE · Mar 13, 2026 · 19 MIN

"Should I run my gym's ads?"

from The Gym Member Machine Podcast · host Gym Member Machine

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:33) Should you be running your own ads?(0:59) Marketing is only getting harder(1:27) The cost of eyeballs is going up(1:53) Trust is at an all-time low(2:39) More people advertising things consumers hate(3:01) The sleazy used car salesman effect(4:03) Your two options: quit or get good at cold traffic(4:22) Setting up ads isn't the hard part(5:16) Levels to ad management skill(6:14) Why gym owners can't be world-class at everything(7:20) Meet the media buying team(8:43) What the team does every single week(9:27) What great ad management actually looks like(10:15) Hundreds of accounts vs. your one market(11:01) The head-to-head track record(12:04) Doing everything right and results still get worse(12:42) The theory of delegation(13:10) The love/hate/suck/great matrix(13:50) The real cost of delegation(14:18) The "framed for murder" analogy(15:12) The cost of doing your own ads(15:44) "I don't spend much time managing my ads"(16:22) What we do beyond just running ads(17:15) Follow-up, offer design, and business model help(17:49) Long-term relationships over high-pressure sales(18:43) At what revenue should you delegate ads?

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"Should I run my gym's ads?"

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This episode was published on March 13, 2026.

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