Should I start a podcast or write a book to build my authority? #22

Starting a podcast or writing a book are still 2 of the most popular ways to attract clients or build authority. Still, many experts are unsure whether they should start a podcast or write a book (or both). In this episode, I'll cover this in-depth and remove all confusion once and for all (it's not going to be what you might expect). Listen to today's episode to clear this up once and for all.Timestamps:[0:40] Why running a podcast is a long game and why it may not work for you[1:22] What Dan Lok learned about his listeners based on his experience running a podcast.[1:30] What does research show about people who listens to podcasts?[1:41] What can writing a book contribute to you as a coach?[2:04] What are the disadvantages of writing a book?[2:24] What tool Dan Lok recommends to quickly grow your business into a global brand.[3:30] What type of content does dominate the industry?[3:39] How Dan Lok repurposes his contents to spread to different platforms and why you should do it too.[3:57] What Dan Lok recommends to coaches or consultants who are getting started to build their audiences.