Should My Brand Be on Reddit?

I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed the app.Yikes. Anyone else?Reddit isn't a content channel you 'post to', but rather a community you earn your way into.The brands showing up in ChatGPT and Google results right now are the ones that showed up like actual humans first. Sound familiar? It's the same principle behind Organic Isn't Dead: building the trust before you buy the reach.This week on Strategy Talks, I'm talking with Jonny Waite, CEO and co-founder of RECHO, a Reddit-specialized marketing agency. He's spent 17 years running SEO, paid, and Amazon strategy for everyone from Fortune 50 brands to scrappy startups, and now he lives inside Reddit's organic, paid, and AI-search dynamics every day.We're answering the question: should your brand even be on Reddit, and if so, how do you not screw it up?→ Join the NEW Strategy Talks communityJonny Waite is the CEO and co-founder of RECHO, a Reddit-specialized marketing agency. He has 17 years of digital marketing experience, mostly on the agency side, building and running SEO, paid search, and Amazon omnichannel programs for brands ranging from Fortune 50 companies to well-funded startups across CPG, travel and hospitality, entertainment, and B2B. At RECHO, he helps brands build a real presence on Reddit through organic community building, paid advertising, and AI-driven search visibility.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.