PODCAST · business
Strategy Talks: Content Strategy for Small Teams
by Dorien Morin-van Dam
Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.
Episodes
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Your Email List Is Lying To You
Your open rates aren't the problem you think they are. In this episode, we're getting under the hood of email marketing — the welcome sequences, the authentication settings, and the domain reputation scores most small business owners have never even heard of, let alone checked. This conversation...
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B2B Needs Fans, Not Just Customers
Your LinkedIn following isn't one audience. It's two, and most small B2B teams are writing for the wrong one. This week's guest split his own following into fans and customers, then built his content strategy around fans first. The result: growth from 4,000 to 22,000 followers, without ever…
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Should My Brand Be on Reddit?
I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed the app. Yikes. Anyone else? Reddit isn't a content channel you 'post to', but...
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AI Agents Don't Replace Content Strategy: They Run it
It's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps slipping. This week I'm talking to Zach and Jason Francis — the Francis...
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Before You Spend a Dollar on Ads...
The world's top Facebook ad buyers will tell you the same thing: if your foundation isn't solid, paid traffic doesn't fix the problem. It speeds it up. In this episode of Strategy Talks, Liana Ling, who personally manages millions in ad spend every year, shares the first question she asks every…
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Stop Posting. Start Building a Content Pipeline.
You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up. So you do what any smart business owner does: you try more. Adding more platforms. Trying more formats and increasing your posting frequency. Yikes! Volume was never the...
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Small Business PR: You're More Newsworthy Than You Think
You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story. In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% of press releases never generate a single piece…
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Story Before Strategy: The LinkedIn Edge
Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice. And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule. But tactics built on a story you haven't found yet? They won't…
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Turn Podcast Listeners Into a Loyal Community
You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And it's something you can build deliberately, from day one....
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What a Fractional CMO Wants from Content Decisions
You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you? Most content creators never find out what happens on the other side of that handoff. This…
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What Big Brands Know About Social That Small Businesses Don't
You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up. The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what...
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Get Your YouTube Start 101 for Small Teams; a Step-By-Step Action Plan
If you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue — without a big budget or burning out your team. Digital media...
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From Messy to Magnetic: A Simple Content Strategy for Small Teams
Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it? Small teams keep borrowing strategies designed for someone else entirely: different budget, different headcount, different audience, and wondering why nothing sticks. Stop working…
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What Your Prospects Are Dying to Tell You
Is your marketing based on assumptions? You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy. Well, you are probably wrong. In this week's episode of Strategy Talks, you get to meet Moni Oloyede. She...
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How Visibility Systems Help Provide Consistency in Small Teams
Are you the bottleneck in your own business? If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp, joins Dorien Morin-van Dam as a guest on Strategy Talks this week...
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How Becoming a Thought Leader Elevates Your Visibility in Your Industry
What would someone find if they Googled you right now? For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it. In this episode of Strategy Talks, we're digging…
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How to Lead Like a Human Content Machine: Consistent Content Without Burnout
Some leaders are one bad week away from quitting content for good. You start strong: the ideas, the energy, the plan. Then life hits. A client crisis. A missed deadline. A season where you have nothing left. The content stops. Weeks turn into months. And the silence starts to feel permanent.…
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2026 LinkedIn Benchmarks: A LIVE Panel Discussion
LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's...
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How to Build an Agency You Love Running (and One That Holds Value)
If you can't take a two-week vacation without your agency falling apart, you don't own an agency. You ARE the agency. This week's guest Steve Guberman built one, sold one, and now coaches others to stop making that mistake. In this episode of Strategy Talks, we will be talking about what actually...
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Rebranding Won't Fix Your Pipeline. Repositioning Will
Rebranding feels productive, right? But it rarely fixes what’s broken. In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem. And how that misalignment shows up everywhere:...
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The Hidden Reason Small Teams Don’t Publish Enough Content (and the Fix)
Ever notice how the post is basically done… but somehow it never publishes? That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.” And here’s the hard truth: most small teams don’t have a content...
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How to Outwrite AI: Ways to Keep Your Human Voice and Stand Out
If your market is crowded, ‘more content’ won’t save you, but more of you will. In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in…
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Strategic Partnerships for Growth: How to Tap Into an Existing Audience
Every single week, I tap into someone else’s audience — on purpose. And every week, my guests tap into mine. That’s not luck. That’s strategy. Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive...
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How to Content Creation to Content Direction and Win in 2026
You know that feeling when you’ve posted your 4th piece of content this week… … and all you hear is crickets? You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction. This episode of Strategy Talks features Kendra Losee, marketing strategist,...
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From Content to Comments to Customers: The Growth Power of Social Care
Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere. You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results. That’s because what happens after you post is...
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AI Visibility: How to Show Up in LLMs Without a Big SEO Budget
Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing? In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO...
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What Leaders Get Wrong About Content Strategy (And How to Fix It)
If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You! It's you; you might be the problem. Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy...
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How to Navigate the Constant Market Shifts and Business Pivots With Ease
How do you stay true to your story when your market forces you to change everything? On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell, but how they talk about themselves. (And yes, we talk martial arts & books…
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Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand
Want to stop posting more and start being heard? In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)? Learn about pitching, appearing,...
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How to Create a Solid Social Media Strategy for Social Impact for 2026
What if your social media strategy could do more than drive clicks? What if it could drive real, lasting change? Here is the good news: you can! On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands…
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How to Use Sales and Team Collaboration Strategies to Fuel Business Growth
What really breaks down collaboration between sales and marketing? And how do you fix it, for real? In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough. We’re...
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Need a Pivot? Learn What It Takes to Live and Work with Peace and Purpose
What does it really mean to live and work with peace and purpose, especially when the world expects performance and perfection, and ...constant hustle? This week's guest is Mike Gingerich. From the Andes to the Amazon, Mike guides transformational journeys in life, leadership, and mindset. This...
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Ditch the Press Releases and Do This Instead to Get More Media Coverage!
“Why didn’t that reporter write about us?” If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside. Now she helps rural brands and nonprofits ditch tired press...
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How to Use the Latest AI Search Strategies and Set Up Your Brand for Success in 2026
AI is transforming how brands are discovered online. The rules of SEO are changing fast. Join me this week for a Strategy Talks episode with search strategist Dale Bertrand as we dive into AI-driven search and what it means for visibility, traffic, and growth. ★★★★★ Dale Bertrand has been an SEO...
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How AI Changes Customers and Why Rethinking Customer Strategy is a Smart Move
We built brands for humans. But the first judge of your next message is now an algorithm. Are you marketing to the machine before the customer? This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your...
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A New Approach to Sustainable Productivity for Women and Mothers Who Lead
What if… productivity didn’t start with hustle? Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook. We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results. Tune in for a conversation that…
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You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.
Are your marketing reports full of numbers… but short on meaning? Do dashboards get updated weekly, but no one really uses them? Today’s guest says: “You don’t need perfect data, you need insight you can act on.” Dana DiTomaso is here to help us cut through the noise! She’ll share how to build...
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Why Creating Strategic Agency Partnerships is One of The Smartest Business Decisions You Can Make!
What makes an agency partnership work, and what makes it fall apart? On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships. If you’ve ever subcontracted a service, or...
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How to Sell with Humor and Choose to Make Everyone Feel Good!
If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage. In this episode of Strategy Talks, you’ll learn how to...
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2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit
Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO. Whether you're brand new to...
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How to Take Your Corporate Videos from Boring to Bold and Get Noticed
Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video...
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Smart PR Strategies To Deploy Today To Start Ranking in AI Search
I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your...
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How To Execute Creative and Effective Empathy-Driven Social Strategies
So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead? This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and...
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How Higher Education Is Handling AI Right Now; the Good, the Bad and the Ugly
Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships. As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new...
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How to Use Influencer Marketing To Create a Successful Social-First Brand
Influencer marketing is evolving. And Robyn Nissim is leading that evolution. She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social…
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How To Build Strong Business Relationships, One Handshake at a Time
Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy, not an afterthought. From overlooked stakeholder ecosystems to…
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How To Use AI Agents and Make Your Marketing Agency More Efficient
AI agents are already reshaping how businesses think, operate, and grow. In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020...
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5 Important Steps To Take Before Creating a Trending Content Strategy
Trends and Strategy for Social Media Success in 2025 Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars,...
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3 Secret AI Sales Strategies You Can Use To Crush Your Competition
What does a retired Top Gun pilot know about boosting B2B sales with AI? Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google reviews into high-converting sales strategies. Learn how reputation is revenue in...
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How to Scale and Grow Using AI-Powered Localization Strategies
What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-powered localization is reshaping how companies enter new markets If you’re...
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ABOUT THIS SHOW
Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.
HOSTED BY
Dorien Morin-van Dam
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Frequently Asked Questions
How many episodes does Strategy Talks: Content Strategy for Small Teams have?
Strategy Talks: Content Strategy for Small Teams currently has 188 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Strategy Talks: Content Strategy for Small Teams about?
Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small...
How often does Strategy Talks: Content Strategy for Small Teams release new episodes?
Strategy Talks: Content Strategy for Small Teams publishes regularly with 188 episodes available. Check the episode list for the typical release schedule.
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You can listen to Strategy Talks: Content Strategy for Small Teams on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Strategy Talks: Content Strategy for Small Teams?
Strategy Talks: Content Strategy for Small Teams is created and hosted by Dorien Morin-van Dam.
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