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Should online reviews have that much power over our spending choices? episode artwork

EPISODE · Aug 18, 2025 · 6 MIN

Should online reviews have that much power over our spending choices?

from Mornings with Simi · host Curiouscast

Studies show nearly 99% of shoppers check online reviews before buying. Many won’t even CONSIDER a product without them. From converters to holidays or appliances, reviews have replaced traditional brand trust. Guest: Dr. Katie Mehr, Assistant Professor, Marketing, Business Economics, and Law, Alberta School of Business, University of Alberta Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Aug 18, 2025

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Should online reviews have that much power over our spending choices?

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