Should online reviews have that much power over our spend...

What this episode covers

Studies show nearly 99% of shoppers check online reviews before buying. Many won’t even CONSIDER a product without them. From converters to holidays or appliances, reviews have replaced traditional brand trust. Guest: Dr. Katie Mehr, Assistant Professor, Marketing, Business Economics, and Law, Alberta School of Business, University of Alberta Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Mornings with Simi?

This episode is 6 minutes long.

When was this Mornings with Simi episode published?

This episode was published on August 18, 2025.

What is this episode about?

Studies show nearly 99% of shoppers check online reviews before buying. Many won’t even CONSIDER a product without them. From converters to holidays or appliances, reviews have replaced traditional brand trust. Guest: Dr. Katie Mehr, Assistant...

Can I download this Mornings with Simi episode?

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