Should This 8-Figure CEO Start A DTC HoldCo?

Riley Stricklin had a question for me. He had left his role as CEO of Lume Cube, a mid-8-figure DTC brand that he co-founded and I'd worked on briefly a number of years ago, and was thinking about what he wanted to do next. One idea he had: start an ecom HoldCo and try to spin up multiple new brands. When he reached out to ask for my input (as a former aggregator CEO myself), I told him, "Let's talk. And how about we record it?" And Riley agreed to it. Come for the conversation about the good, bad and ugly of DTC aggregators, stay for Riley's insights about the CRO tests that led to 30-40% conversion rate lifts for Lume Cube. EPISODE SPONSORS MORE STAFFING: Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co/af⁠⁠⁠⁠⁠⁠⁠⁠. BILY: Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠bily.ai⁠⁠⁠⁠⁠. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠ FOLLOW UP WITH RILEY Connect With Riley On LinkedIn: @RileyStricklin FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: [email protected] Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠