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Should You Build A Person Funnel Before an Account Funnel? episode artwork

EPISODE · Jul 29, 2024 · 4 MIN

Should You Build A Person Funnel Before an Account Funnel?

from The Revenue Growth Architects

Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.This isn't the way. For 3 reasons. And Crissy breaks down why.00:00 Intro00:27 First Reason01:35 Second Reason02:48 Third ReasonHear more from us:Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

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Should You Build A Person Funnel Before an Account Funnel?

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How long is this episode of The Revenue Growth Architects?

This episode is 4 minutes long.

When was this The Revenue Growth Architects episode published?

This episode was published on July 29, 2024.

What is this episode about?

Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.This isn't the way. For 3 reasons. And Crissy...

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