EPISODE · Mar 19, 2025 · 7 MIN
Should You Count View Through Conversions?
from The Pubcast with Jon Loomer
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.
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Should You Count View Through Conversions?
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