Should you focus on Demand Generation instead of Lead Generation? | Episode 116

from InboundBuzz - Inbound Marketing Podcast · host InboundBuzz

Lead Generation is where it’s at – but it has it’s problems. Low conversion rates, sales people who complain about lead quality and constant rising CPAs. Is there a better way? And is Demand Generation the answer? We talk about that AND analyze Uber’s marketing effort and are their ads racists? All that and a whole lot more in this episode of IB!

Episode metadata supplied by the publisher feed · Published Jun 27, 2022

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Should you focus on Demand Generation instead of Lead Generation? | Episode 116

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