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Should you focus on Demand Generation instead of Lead Generation? | Episode 116 episode artwork

EPISODE · Jun 27, 2022 · 26 MIN

Should you focus on Demand Generation instead of Lead Generation? | Episode 116

from InboundBuzz - Inbound Marketing Podcast · host InboundBuzz

Lead Generation is where it’s at – but it has it’s problems. Low conversion rates, sales people who complain about lead quality and constant rising CPAs. Is there a better way? And is Demand Generation the answer? We talk about that AND analyze Uber’s marketing effort and are their ads racists?  All that and a whole lot more in this episode of IB! 

What this episode covers

Lead Generation is where it’s at – but it has it’s problems. Low conversion rates, sales people who complain about lead quality and constant rising CPAs. Is there a better way? And is Demand Generation the answer? We talk about that AND analyze Uber’s marketing effort and are their ads racists?  All that and a whole lot more in this episode of IB!

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Should you focus on Demand Generation instead of Lead Generation? | Episode 116

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How long is this episode of InboundBuzz - Inbound Marketing Podcast?

This episode is 26 minutes long.

When was this InboundBuzz - Inbound Marketing Podcast episode published?

This episode was published on June 27, 2022.

What is this episode about?

Lead Generation is where it’s at – but it has it’s problems. Low conversion rates, sales people who complain about lead quality and constant rising CPAs. Is there a better way? And is Demand Generation the answer? We talk about that AND analyze...

Can I download this InboundBuzz - Inbound Marketing Podcast episode?

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