Should You Niche Down to a Specialty Practice? | POP 1400

Could niching down actually help your practice grow? Does specializing allow you to make a bigger impact, not a smaller one? Does it work out financially? And how can you know when it's the right time to become a specialty practice? In this episode, Melissa Schneider sits down with Kelsey Blahnik to explore whether niching down into a specialty practice is the right move for therapists. They discuss Kelsey's journey from running a general private practice to building a thriving OCD-focused group practice, the role of psychological flexibility in both therapy and business, and why specialization can lead to better client outcomes. They also share practical advice on knowing when to niche down, identifying the needs of your community, and building a practice that grows through purpose rather than trying to serve everyone.