Should You Start a Podcast? What Speakers Need to Know Before They Hit Record

Thinking of starting a podcast as a speaker or expert? Discover the true pros and cons of podcasting before you hit record. In this episode, John Ball explores how podcasting can boost your visibility, authority, and influence. Learn about the real advantages and hidden costs, the importance of sequencing over trends, and why clarity is crucial. Podcasting offers a powerful platform for business growth, but it demands focus and consistency. If your messaging isn't clear, starting a podcast may amplify existing issues rather than solve them. What You'll Learn:- The genuine benefits of hosting a podcast for speakers- The underestimated time investment required- Why niche podcasts often don't directly monetise- Strategic timing for when hosting makes sense- The advantages of guesting to build authority and clarity- The distinction between content creation and reputation buildingKey Principle:Clarity first; platform second. If your business foundation is strong, a podcast amplifies your impact; but if it's not, guesting is the smarter move.#Podcasting #PublicSpeaking #AuthorityBuilding #ContentStrategy #VisibilityMentioned in This Episode:- "Strategic Podcast Guesting for Speakers" with free lessons available at presentinfluence.com/podcastguest- Take the Strategic Speaking Business Audit at strategic-speaker.scoreapp.com for personalised insights and a special gift- Interested in free coaching on the show? Fill out our form to potentially be featured- For speaking inquiries, contact [email protected] or connect on LinkedInRelated Content: Check out our episode with Mark Asquith on using podcasting to build professional authority.Keywords: podcasting, speakers, business growth, podcast guesting, content strategy, visibility, authority, clarity, John BallWhat you'll learn in this episodeThe real advantages of hosting a podcast for speakers and experts, the hidden time cost most people dramatically underestimate, why most niche podcasts don't monetise directly, when hosting actually makes strategic sense, why guesting often builds authority faster than hosting, how podcast guesting strengthens your clarity and confidence as a speaker, the difference between building a content library and building a reputation, and why sequencing matters more than momentum.The key principleClarity first. Platform second. If your business foundation is strong, a podcast can amplify your impact. If it isn't, guesting is almost certainly the smarter first move.Mentioned in this episodeStrategic Podcast Guesting for Speakers -- first three lessons free at presentinfluence.com/podcastguestVisit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Use Podcasting to Build Professional Authority with Mark AsquithMentioned in this episode:The Known, Booked & Paid Blueprint (Founding cohort)Get all the information on the Known, Booked & Paid Blueprint at https://presentinfluence.com/kbpb to see if it's the right fit for you.SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.