Should You Start New Campaigns with Creative Testing? episode artwork

EPISODE · Mar 11, 2026 · 3 MIN

Should You Start New Campaigns with Creative Testing?

from The Pubcast with Jon Loomer

Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absolute right answer, but Jon has a preferred approach with clear reasoning behind it. He explains why starting new ads with a test answers questions you'll have later, avoids the messy workaround of duplicating existing ads, and ensures you get meaningful data from the start. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

Episode metadata supplied by the publisher feed · Published Mar 11, 2026

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Should You Start New Campaigns with Creative Testing?

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How long is this episode of The Pubcast with Jon Loomer?

This episode is 3 minutes long.

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This episode was published on March 11, 2026.

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Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absolute right answer, but Jon has a preferred approach with clear reasoning behind it. He explains why starting...

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