Should You Write a Book? with Marjorie Turner Hollman - Ep 175

This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design. Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors. Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online.00:00 Introduction and Welcome00:58 Meet Marjorie Turner Holman02:37 The Value of Writing a Non-Fiction Book05:45 Publishing Paths: Traditional vs. Self-Publishing09:27 Selling Your Book: Direct vs. Platforms14:18 Steps to Self-Publishing Success23:50 Understanding KDP Pricing and Design25:00 Engaging with the Audience: Live Q&A26:34 Advice for Aspiring Authors29:11 Alternative Platforms to Amazon and Etsy32:01 Marketing and Relaunching Your Book39:30 Final Thoughts and Contact InformationRESOURCES:Book Marketing LinkedIn Checklisthttps://www.mellermarketing.com/foryourbookConnect with Marjorie on LinkedIn:https://www.linkedin.com/in/marjorieturner/https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/Blogs about writing/self-publishinghttps://marjorieturner.com/category/self-publishing-3/ Book launch Robbie Samuelshttps://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZWasabi Publicityhttps://wasabipublicity.com/Publishershttps://kdp.amazon.com/en_US/https://www.ingramspark.com/https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)