Should You Write a Book? with Marjorie Turner Hollman - Ep 175

This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design. Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors. Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online. 00:00 Introduction and Welcome 00:58 Meet Marjorie Turner Holman 02:37 The Value of Writing a Non-Fiction Book 05:45 Publishing Paths: Traditional vs. Self-Publishing 09:27 Selling Your Book: Direct vs. Platforms 14:18 Steps to Self-Publishing Success 23:50 Understanding KDP Pricing and Design 25:00 Engaging with the Audience: Live Q&A 26:34 Advice for Aspiring Authors 29:11 Alternative Platforms to Amazon and Etsy 32:01 Marketing and Relaunching Your Book 39:30 Final Thoughts and Contact Information RESOURCES: Book Marketing LinkedIn Checklist https://www.mellermarketing.com/foryourbook Connect with Marjorie on LinkedIn: https://www.linkedin.com/in/marjorieturner/ https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/ Blogs about writing/self-publishing https://marjorieturner.com/category/self-publishing-3/ Book launch Robbie Samuels https://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZ Wasabi Publicity https://wasabipublicity.com/ Publishers https://kdp.amazon.com/en_US/ https://www.ingramspark.com/ https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4 Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)