Should your agency pivot to a new focus amid economic shifts?

In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates.   They discuss the importance of evaluating whether to switch niches, cautioning against overreacting to trends.   They highlight the risks of chasing 'gold rush' industries like cannabis and AI without true expertise. The conversation includes advice on gradual pivoting, focusing on adjacent industries, and the importance of long-term planning.