Should Your Moving Company Offer Storage? The Real Numbers episode artwork

EPISODE · Jul 3, 2026 · 38 MIN

Should Your Moving Company Offer Storage? The Real Numbers

from The Heavy Lifting Podcast · host Heavy Lifting Marketing

If you're on the fence about whether storage belongs in your business, this episode gives you the real numbers to decide for yourself. Robin Boldt started with zero moving experience and ended up running a company where storage customers guarantee themselves a second job.What this episode coversYou'll hear how Robin and his business partner Caesar built Express Moving and Storage from a single rented truck into a seven truck operation covering the DMV area. Robin walks through why they put "storage" in the company name before they ever owned a warehouse, and how they used rented self storage units, charged at cost, just to win moving jobs in the early years. You'll get the real pricing behind their current storage model, including what a vault costs and how occupancy runs through the seasons. And you'll hear exactly what he trains his sales reps to ask on every single call, and why it matters more than most movers think.What you'll walk away with-The exact reasoning behind offering storage before you have a facility to put it in-How Express Moving prices their storage vaults, and when they'll discount that price-Why a storage customer is close to a guaranteed second move down the line-The one question Robin has his sales reps ask every customer, no exceptions-How an unrelated auction house relationship became a recurring revenue stream in the early years-Why Robin stopped chasing growth for its own sake and started focusing on profit margins instead-What it actually took to find warehouse space big enough for a seven truck fleetAbout the guestRobin Boldt co-founded Express Moving and Storage 13 years ago with business partner Caesar, growing the company to seven trucks, 25 movers, and roughly 100 storage vaults serving the Washington DC, Northern Virginia, and Maryland area. The company runs storage occupancy between 80 and 100 percent and splits its move volume roughly 85 percent local to 15 percent long distance.Timestamps00:00 Zero Moving Experience, One Auction House Connection11:28 Why "Storage" Was in the Name Before They Owned a Warehouse21:29 The Real Vault Numbers: Pricing, Occupancy, and Discounts26:35 The One Sales Question That Turns a Move Into Two34:03 Why They Stopped Chasing Growth and Started Chasing MarginConnect with Robin Boldthttps://expressmovingandstorageva.com/https://www.facebook.com/Expressmovingandstorage/(571)450-9042Connect with Heavy Lifting Marketinghttps://www.heavyliftingmarketing.com/https://www.instagram.com/theheavyliftingmarketing/https://www.facebook.com/profile.php?id=61571600552571

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