Should Your Practice Have a Newsletter?

A question we get all the time from new clients is: should we have a newsletter? The answer is probably yes, but wait…there’s more to it.Dollar for dollar, well crafted and planned newsletters are a great way to reach potential patients and solidify relationships with existing ones. They form a key part of your practice’s content distribution strategy whose ultimate objective is to drive patients to your website and through the front door. Newsletters keep patients interacting with your practice long after their appointment is complete.We work with dozens of medical practices ranging from single providers to multi-location practices with 25+ physicians. The majority of them use at least email newsletters, however, around a quarter of practices prefer the printed copy.