Should Your Small Businesses Advertise On Tik Tok?- EP 89

  Should Your Small Businesses  Advertise On Tik Tok? Today on the podcast, Tristan and Jeff are sharing three of their daily shots in case you missed them to keep you up to date on the latest Social Media strategies. What is the latest with TikTok? What about the new age limit that will be implemented? They are making parents and small business owners happy with some of their new changes. Have you heard about the professional dashboard for Instagram? What does Meta’s layoffs indicate for the 2023 economy? Tune in now! Episode Highlights: Tristan starts off talking about the adults only theme. He reviews the Tik Tok platforms article release that explains increasing the age limit for hosting LIVEs and other features. Jeff talks about the value in the age limit to protect younger people. As a parent, Jeff advises to not be naive and acknowledge that on or off of TikTok, the mainstream media and culture is providing a lot of the same exposure. Tristan says from a business perspective, there are other benefits as well with targeting specific groups with related messages. Facebook lead ads can get a little bit challenging and limiting and can be like throwing away money. TikTok is simplifying their ad process. Jeff talks about how people are tired of spammy Facebook ads and how TikTok’s algorithm is so smart.  What is TikTok doing with ad campaigns? Tristan breaks it down for the audience.   A company called Bolt has started testing smart performance campaigns. Tristan and Jeff discuss the results of the AB testing for machine learning. How will it make it better and easier for creators? Coupled with the geo feature, there is so much opportunity. The algorithm is paying attention to consistent relevant geographic content.  What is ‘Portfolio’ within your professional dashboard on Instagram? A portfolio is simple to set up and you can highlight five videos to showcase your work. It can be useful for many things including trying to get brand deals. Jeff goes over all of the features through the professional dashboard. Tristan mentions a way to put Instagram on autopilot in a way that creates more content there.  What about personal vs. professional accounts on Instagram? Tristan reviews how to schedule on Instagram. Meta cut 11,000 jobs. Why should we care? What about worsening economic conditions for Social Media?  Tristan reads Zuckerberg’s release and explanation for the layoffs. How will entrepreneurs make it in the next few years? Jeff talks about deceleration growth initiatives. Headlines like those will rule the way for the next few  months. Where is the opportunity? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/       TIKTOK ANNOUNCES NEW STREAMING AGE LIMITS https://drunkonsocial.com/f/tiktok-announces-new-streaming-age-limits The Daily Show on TikTok https://www.tiktok.com/t/ZTRHuRARa/  TIKTOK LAUNCHES AUTOMATED 'SMART PERFORMANCE CAMPAIGNS' https://drunkonsocial.com/f/tiktok-launches-automated-smart-performance-campaigns INSTAGRAM LIVE TESTING NATIVE POST SCHEDULING https://drunkonsocial.com/f/instagram-live-testing-native-post-scheduling?blogcategory=Instagram+Blog INSTAGRAM DEVELOPING THE NEXT STAGE OF NATIVE SCHEDULING TOOLS https://drunkonsocial.com/f/instagram-developing-the-next-stage-of-native-scheduling-tools?blogcategory=Instagram+Blog META CUTS 11K ROLES https://drunkonsocial.com/f/meta-cuts-11k-roles INSTAGRAM LIVE TESTING NATIVE POST SCHEDULING https://drunkonsocial.com/f/instagram-live-testing-native-post-scheduling?blogcategory=Instagram+Blog