Show 123 - unPredictions 2021: Retail Marketing Priorities

We focus on what 2021’s retail marketing priorities should be this episode that was produced in partnership with the customer engagement platform Emarsys, part of SAP, to coincide with the National Retail Federation’s 2021 ‘Retail’s Big Show’, that took place virtually due to covid restrictions. Sucharita Kodali, VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals at Forrester, was our guest moderator and she was joined online by: - Kristin Smith, Senior Vice President, Digital, Hanna Andersson - Gavin Wheeldon, CEO, Purple - Payal Hindocha, Vertical Product Marketing Manager, Emarsys - John Starke, Vice-President, Business Development, Zulily We also hear from Ratul Shah, Head of Product Marketing, SAP Customer Data Solutions, SAP To download a copy of the Emarsys Unpredictions ebook, visit https://emarsys.com/learn/