Show 145 - The New Consumer & Omnichannel

In the latest of our Marketing Futures episodes that we're producing in partnership with SAP, we get to the heart of today's retail trends and discover the shopping experiences of the future. For the basis of the discussion, we were referencing two reports that Econsultancy, the leading Thought Leadership Publisher, has produced for SAP: 'The Retail Trends Playbook' and 'Retail Experiences of the Future'. Graham Barrett was joined online by Jim Clark, Commercial Research Director at Econsultancy; Michela Cocco, Global Customer Experience and Innovation Manager, Nestlé Nespresso; Anand Narang, VP Marketing and Customer Experience, Bata, India; and Sunny Neely, Global Solution Director, Consumer Products at SAP.