Show 161 - Stronger for longer: How marketing can thrive through downturns

In the fifth of our Marketing Futures episodes that we're producing in partnership with SAP, we look at the challenges facing marketers during an economic downturn and how they need to adapt their marketing strategies accordingly. How can marketing leaders continue to be effective whilst managing with smaller budgets? Find out why authenticity, personalization, engaging content creation and truly understanding your customers are the tools you’ll need to survive and thrive. Our guests were: - Doug Zarkin, CMO at Pearle Vision - Connor Wells, Head of Marketing & Brand at Heath Skincare - Kyle Schroeder, VP, Global Partnerships at Movable Ink