Show 176 - Backstage Pass: Event Marketing

In this episode, we focus on event marketing. Trade and exhibition shows of all types and sizes provide a chance for established and fledgling brands to showcase their products and services, to engage with the live audience, strengthen existing partnerships, and to find and win new business. But how do you select the right show for your brand? What are the advantages of event sponsorships? What are the priorities when designing your exhibition booth? And most importantly, how do you measure the success of your presence at an event and ensure that all important ROI? To answer these questions and more, Russell Goldsmith and Graham Barrett were joined online by two guests who partnered with the c-suite podcast last year and took the show to events that their companies were sponsoring - Miranda McLean, Chief Communications and Sustainability Officer at Banking Circle Group, and Adam Burak, Events Manager at Freemarket, along with Emma Duncan UKI events leader at IBM.