Show 2 - Social Media in the Pharmaceutical Industry

In this month’s show, Russell Goldsmith interviewed AstraZeneca’s Gill Hayes, Christian Gardner of pharmaphorum.com and Dr Mark Hooper from translation and localisation agency Conversis Medical on the subject of Social Media in the pharmaceutical industry. The show covered a wide range of topics including regulatory restrictions and compliance, adverse drug reporting, monitoring, Wikipedia, crisis communications and protest groups, and where the panel see the future of integrating social media into pharma communications. To continue the discussion on twitter please use the hashtag #csuitepodcast.