Show 260 - E-commerce Innovation at Scale: Social Commerce, AI & Customer Trust

The second of two episodes recorded live at Ecommerce Expo at ExCeL London where we dive into the challenges and opportunities shaping today’s e-commerce landscape. The show was produced in partnership with Exactly.com, who provide payment solutions for businesses with big plans, helping eCommerce scale without scaling costs. Host Russell Goldsmith speaks with a range of founders and industry leaders including: 1/ George Robinson, Managing Director, SoSweet 2/ Lauren Duncan, Head of eCommerce, Philip Kingsley 3/ Clifton Vaughan, Director, Natural Baby Shower 4/ Leticia Perez Munoz, EMEA eCommerce Manager, TOMS 5/ Lawrie Fraser, Ecommerce Website Manager, Marco Paul (at time of recording) From tackling high payment costs, fraud, and cart abandonment, to building trust through seamless checkout, cross-border growth, and AI-driven innovation, our guests share practical insights on creating better customer journeys and scaling online businesses.