Show 277 - Outcomes Reflex: Transforming Measurement and Culture for Better Outcomes with Professor Dennis Campbell

The first in a new mini-series producing in partnership with World Bank Group. In this follow-up to our previous episode on driving intelligent outcomes, Lisandro Martin sits down with Professor Dennis Campbell of Harvard Business School for a deep and thought-provoking conversation. Together, they explore why focusing on outcomes—not just processes—can inspire organizations to think bigger, collaborate more effectively, and embrace entrepreneurial approaches. The discussion uncovers how AI is revolutionising results measurement, redefining outputs and outcomes, and enabling faster, more adaptive decision-making. From the concept of “perpetual beta” to breaking down bureaucratic complexity into bite-sized solutions, this episode offers practical insights for leaders navigating a rapidly changing world.