Show 500 -Discover Innovators Method Success Model
from The Engaging Brand Hosted by Anna Farmery
On today's show Anna Farmery talks to Nathan Furr, Assistant Professor of Entrepreneurship, Marriott School of Management, Brigham Young University about The Innovators Method. How business needs a holistic method for improving innovation. When we live in an uncertain world, we need a different set of business tools to ensure their innovation succeeds. What are the types of uncertainty that the Innovators Method needs to consider? Are we in danger of turning innovation into a process rather than embrace the entrepreneurial spirit? Why the business model for the innovation should come at the end of the innovation process. Is there enough innovation on the business models themselves? What is the bigger driver of uncertainty - digital technology or the emergence of the B.R.I.C.S countries?
Embed this episode
No transcript yet.