PODCAST · business
The Engaging Brand
by Anna Farmery
In depth business interviews with recognised experts on social marketing, social business and social leadership hosted by Anna Farmery.
Episodes
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536 -Is Self Service Really Self Disservice?
How much do you think about why you are busy....busy doing work that companies used to provide to you, now through self service you do for them? Craig Lambert, Ph.D, staff writer and editor at Harvard Magazine, joins me to talk about Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day.
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535 - Why Your Strategy Needs A Strategy
Anna Farmery talks to Martin Reeves about how to match your strategic approach with your environment and effectively execute your strategy. We discuss What is the definition of strategy? What is the art behind winning in business? How there is more than technological change to consider in your...
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534 - Competitive Advantage of Connection Culture
Anna Farmery talks to Mike Stallard on creating a healthy connection culture. Find how to create a strong culture at work by improving your connection skills.
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533 - Dominate Digital Disruption Before It Dominates You
Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang joins Anna Farmery to talk about Disrupting Digital Business - his new business book published by Harvard Business Press. Ray explains the 9C's behind creating sales...
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532 - How To Ensure Everyone Understands You
Anna Farmery talks to Heidi Grant Halvorson about why we are so often misunderstood. Heidi shares tips on how to ensure you are always understood by those people who matter
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531- Getting PR Right For Digital Marketing
How do we turn our digital communication into high business growth? That the question I put to Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and founder of the professional development site for PR and marketing pros, Spin Sucks Pro....
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530 - Become a Force for Good
Learn how to create a social movement from within your company.
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529 - Leading Digital Strategy For Business Growth
Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving...
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Show 528 - Build a Website To Reflect Your Brand Personality
How do you turn your website from a bland website to the land where your brand stands out....? How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to profile your business....
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527 - Effect of Smart Technology On Customer Experiences
Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'? Anna Farmery discusses the effect of smart technology with Max Burton, founder of Matter. Max believes…
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526 Lessons of Frugal Innovation From Emerging Markets
What can we learn from frugal innovation in the emerging markets? Is there a danger that abundance means that businesses ignore frugal innovation? Anna Farmery talks to Ted Talks speaker Navi Radjou about how doing more with less. Navi explains the frugal economy and how we can learn from the...
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525 - Why the Secret is Inside You
Kathleen Gage is a wonderfully inspiring lady. She helps people find their true message and helps them share it with the world. Kathleen joins me - Anna Farmery- to talk about how to find  out "not just who you are, but what you stand for, what you’re passionate about, and the difference...
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524 - Retention Marketing Case Study
Anna Farmery discusses with Jeremy Miller how a listener, who is a plumber, can create more sales from his existing customer base. Anna and Jeremy give practical tip on how service providers can create more sales through a 3 step approach to make your service stand out from the crowd
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Show 523 - The Rapid Growth Sales Process
Matthew Pollard - a rapid growth 'guru' joins me - Anna Farmery - to talk about his rapid growth sales process. Matthew is described as a "true differentiation, niche marketing, and sales systemization powerhouse" So we need to learn some of his sales secrets! And as well as a fantastic...
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Show 522 - What is the Experience Economy?
Heard about the experience economy yet don't really know what it is or how to incorporate into your business? No worries, today I am talking to Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinking how to create...
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Podcast 521 - Feeding Your Leadership Skills
Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra, Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD, joins Anna Farmery to talk about Act Like a Leader…
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520 - How to Be A Business Romantic
Business can be hard, so how do we find the passion to grow our business? Tim Leberecht talks about the need for more business romantics exploring why he feels the time is right for a new business romantic movement.
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519 - Best Tips To Create Sticky Branding
Small business struggle to stand out from their competition....but there is a way small business can create a sticky brand that resonates with customers. On The Engaging Brand this week Anna Farmery talks to Jeremy Miller on what it takes to create sticky branding on the limited budget that small...
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518 - Why You Need To Manage Your Critical Knowledge
Do you know what is your critical knowledge? Do you actively manage a culture of sharing critical knowledge? This weeks Engaging Brand podcast discusses what determines critical knowledge, how to find it and also how to develop the right business culture.
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Show 517 Win More Sales Through Big Data
Russell Glass of LinkedIn Marketing Solutions talks to Anna Farmery about how to use big data to increase sales and create a better customer experience on this weeks Engaging Brand podcast
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516 " How To Keep Your Eyes On The Persuasion Prize
How do we keep our eyes on the prize? Perception has a huge role to play and in this business interview Anna Farmery speaks with social psychologist Emily Balcetis about her research into emotions and how to keep our eyes on the prize.
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515 - How To Rediscover The Art of Marketing
With the emphasis on digital marketing are we losing the craftsmanship of marketing? That is the question today Anna Farmery asks Tom Doctoroff who has written Twitter is Not A Strategy
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Podcast 514 - From Food Stamps to Successful Entrepreneur
All entrepreneurs are born to be successful? Well in Chelsea Berler's case she was born into a world of food stamps and used that poor background to fuel her business ideas into a multi million dollar business by the age of 30! Anna Farmery interviews this female entrepreneur to find out more.... Â
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Show 513 - 7 Management Reward Principles
What if everything we have learned about management was wrong - David Long believes much of what we do is absolutely wrong. In this Engaging Brand interview we discuss what we need to do to appreciate and reward our employees.
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Show 512 - Never Too Old to Be An Entrepreneur
Stuck doing the same old job and feel too old to break free from 9 to 5? Anna Farmery talks to Janet Graves about a new marketplace waiting for you to have the time of your life.
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Show 511 - How To Fail Better By Design
We all fail; failure is part of business. So how do we fail better and make smarter decisions? Anna Farmery talks to Anjali Pastry about Fail Better.
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510 - Customer Feedback and Social Media
The latest research shows the different emphasis for social media in customer communication. Mark Pettit talks to Anna Farmery about the latest customer research.
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Show 509 - Design Thinking Behind Well Designed Products
What is the best design thinking process to create a well designed product through the eyes of the consumer? Is design misunderstood? Why is design thinking changing and what has caused it? How great design thinking looks at utility not just the artefact. The 4 step design thinking process. How…
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Show 508 - How harmony can help your leadership skills
Is there a gap between the leader you are and the leader you want to be? Living in a 24/7 world of information, what specific leadership skills do we need? Anna Farmery talks to Stew Friedman about.... How to embrace total leadership and learn ways to lead whilst not sacrificing a part of your...
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Show 507 - Best tips for the overworked and overwhelmed
We can all feel Overworked and Overwhelmed? But what practical tips can we take? Anna Farmery talks to executive coach and leadership educator - Scott Eblin about simple practical tips and immediately applicable routines that can help you be at your best achieving your goals at work and at...
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Show 506 - Marketing Insights For Targeting LGBT market
How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market. Is the LGBT a specific market - should we treat it differently? Aren't the same marketing...
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Show 505 - Build a Brand That Reflects You
Do you find yourself working on or in a business without feeling the true passion for it? Do you struggle to understand how to build a business and build a brand that reflects the true you rather than your skill set? Today I am joined by Andy Hayes founded PlumDeluxe, a website that helps you...
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Show 504 - How to Sell Yourself and Your Expertise
Do you get embarrassed about selling?This weeks Engaging Brand podcast is a talk with Catherine Sandland. We talk about how to find our self confidence to sell yourself and your expertise to other people What are the key elements of talking to groups of people? What are the gender differences…
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Show 503 - Maximising E-learning for Marketing
E-learning is on the rise but how do we make the most of this new channel for marketing purposes from the guys at Duarte.com How e-learning is growing as both a marketing and training tool. The challenges of taking an offline process, online. How to add personality to the e-learning experience....
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Show 502 -Recognising and Handling Stress in Business
We discuss Why wellness is so important to a successful career. Why wellness is important in both parts of our lives - career and family What is a healthy mind? The importance of developing the tools for managing your business mind. How does a business person recognise when their mind is...
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Show 501 - How To Be The 'Best' Entrepreneur Podcast
What does it take to be the best entrepreneur that you can be? Anna Farmery talks to Josh Denning about his entrepreneurial journey and the lessons that we can learn from the decisions that we make... How did Josh get into podcasting and why did he choose podcasting as a part of his content...
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Show 500 -Discover Innovators Method Success Model
On today's show Anna Farmery talks to Nathan Furr, Assistant Professor of Entrepreneurship, Marriott School of Management, Brigham Young University about The Innovators Method. How business needs a holistic method for improving innovation. When we live in an uncertain world, we need a different...
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Show 499 -Find The Human Side of Your Business Podcast
Ted Coine and Mark Babbitt join me, Anna Farmery, to talk about the human side of business in this weeks business podcast. We discuss How the human business has more than one side. The element of trust in a human business. How the social age is about bringing back individuality. How building...
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Show 498 - Miracle Morning Routine For Successful Entrepreneurs
Anna Farmery talks to Hal Elrod about his miracle morning routine on The Engaging Brand podcast How to rebound after something bad happens in your life. How can you turn your life from being in a rut to achieving your potential without a life changing event How to ensure tomorrow DOES come and...
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Show 497 - Improve your SEO to Increase Google Ranking
Our customers are using the web to research before buying, so how do we ensure it is our fantastic website that Google chooses to show our potential customers? Kris Reid from Ardor Media joins me to discuss: What is a backlink and why are backlinks important to increase Google ranking? How does...
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Podcast 496 - Defining Your Business Model
Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model? Karan Girotra, Professor of Technology and Operations Management at INSEAD joins Anna Farmery to talk about The Risk-Driven Business Model Remember for your chance to win...
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Podcast 495 - Selling When You Hate Business Networking
Do you hate networking or find business networking cringe-worthy? John Corcoran of Smart Business Revolution has an amazing story. John has no Ivy League background yet he landed a job as a writer in the Clinton White House at the age of 23. How? He learned how to become an intentional networker...
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Podcast 494 - How Do We Create "Sticky" Branding
Why a brand or branding is about what you believe your customer experience to be. As a small business isn't it about just getting things done rather than business visions, missions and strategic direction? Isn't that corporate speak? Thinking about sticky branding and how they achieve something...
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Podcast 493 - Make Better Decisions By Reflective Thinking
Today I speak with Daniel Forrester about Consider: Harnessing the Power of Reflective Thinking In Your Organization. The listener of the week is BazKika drawn from all the people who either reviewed the podcast on iTunes or shared about the show with their social networking friends. We…
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Show 492 - Navigating Business Ideas to Market
How do we get an business idea through it's First Mile? Is a start up business a small version of a big company? Should even a small business have launch manuals for ideas? Where is the line between business as a vehicle for business ideas and innovation as a stand alone concept? What is the...
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Show 491 - How Small Business Beats the Competition
What is the secret sauce for small businesses success? How small business can make the best decisions on pricing. How the customer can tell you the right price. How to get freedom from cost plus pricing? How can you charge different pricing to customers. The trade off between margin and volume -...
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Show 490 - Selling Like a Superstar
How can you become a sales superstar? It is easy to wonder where marketing finishes and sales begins... How the process of selling has changed and how to think about the context of selling in social media world. Are sales and marketing two different functions in a business, today? Does the...
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Show 489 - Speaking By Engagement
Ever wanted to make money from speaking? Well, Grant Baldwin has...and today he talks to me, Anna Farmery about how he has built his speaking career. Our discussion includes Grant's marketing techniques for different speaking events. How to get a speaking gig? Packaging your speaking skills…
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Show 488 - Converting Fans into Customers
Understanding website conversion optimisation - in simple terms! How to combine the art and science of conversion optimisation. The concept of First Reaction - How does the site make me feel? How customers scan our page to assess if it fits their needs. What kind of emotion do you want people…
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Show 487 - Using Mobile Surveys for Customer Insights
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Anna Farmery talks to Mark Penson, CMO of Survey Anyplace. The show covers What is the definition of modern market research? Is mobile market research more independent than customer focus groups? Is...
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Frequently Asked Questions
How many episodes does The Engaging Brand have?
The Engaging Brand currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Engaging Brand about?
In depth business interviews with recognised experts on social marketing, social business and social leadership hosted by Anna Farmery.
How often does The Engaging Brand release new episodes?
The Engaging Brand has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Engaging Brand?
You can listen to The Engaging Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Engaging Brand?
The Engaging Brand is created and hosted by Anna Farmery.
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