Show 81 - Healthcare Marketing - Cannes Lions 2019

The first of three episodes recorded at the 2019 Cannes Lions International Festival of Creativity, this show focuses on Healthcare Marketing and includes: 1. Zuleika Burnett, Executive Director for Creative and Innovation at Havas Life Medicom talking about the power of the spoken word and the benefits of podcasting to healthcare (featuring an exclusive interview with Podcaster Petra Velzeboer) 2. Claire Gillis, International CEO of WPP Health on ‘China and the Health Explosion’ 3. Atilla Cansun, Merck Consumer Health CMO at P&G Health discussing his talk on 'Engaging with HCPs: Doctors are not robots!'. With thanks to Havas for hosting us in their Havas Cafe for the first interview, and to ICCO for hosting us at their House of PR for the second and third interviews.