Show 97 - PharmaComms - Part 2

The second of two episodes recorded in partnership with PRWeek UK at their PharmaComms conference in London where we chatted with a number of speakers from the event. 1/ Roeland van der Heiden, Director, Digital Communications, AstraZeneca - 'Creating a unified digital strategy to present a clear message' 2/ Bhavin Vaid, Head of Corporate Communications and Public Affairs, Ferring Pharmaceuticals- 'How putting purpose front and centre has maximised corporate reputation for Ferring Pharmaceuticals' 3/ Maria Caporaso, Pharma and Med Tech Lead, Prostate Cancer UK; Clara Bentham, Global Director of Corporate Communications, Norgine; Alex Wyke, CEO, PatientView - 'Patient group partnerships: what should pharma’s relationship with patient groups look like?'