EPISODE · Feb 13, 2020 · 29 MIN
Show 97 - PharmaComms - Part 2
from the c-suite podcast · host the c-suite podcast
The second of two episodes recorded in partnership with PRWeek UK at their PharmaComms conference in London where we chatted with a number of speakers from the event. 1/ Roeland van der Heiden, Director, Digital Communications, AstraZeneca - 'Creating a unified digital strategy to present a clear message' 2/ Bhavin Vaid, Head of Corporate Communications and Public Affairs, Ferring Pharmaceuticals- 'How putting purpose front and centre has maximised corporate reputation for Ferring Pharmaceuticals' 3/ Maria Caporaso, Pharma and Med Tech Lead, Prostate Cancer UK; Clara Bentham, Global Director of Corporate Communications, Norgine; Alex Wyke, CEO, PatientView - 'Patient group partnerships: what should pharma’s relationship with patient groups look like?'
What this episode covers
The second of two episodes recorded in partnership with PRWeek UK at their PharmaComms conference in London where we chatted with a number of speakers from the event. 1/ Roeland van der Heiden, Director, Digital Communications, AstraZeneca - 'Creating a unified digital strategy to present a clear message' 2/ Bhavin Vaid, Head of Corporate Communications and Public Affairs, Ferring Pharmaceuticals- 'How putting purpose front and centre has maximised corporate reputation for Ferring Pharmaceuticals' 3/ Maria Caporaso, Pharma and Med Tech Lead, Prostate Cancer UK; Clara Bentham, Global Director of Corporate Communications, Norgine; Alex Wyke, CEO, PatientView - 'Patient group partnerships: what should pharma’s relationship with patient groups look like?'
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Show 97 - PharmaComms - Part 2
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