Show 98 - Unicorn Interviews - Sir Martin Sorrell, Executive Chairman, S4 Capital

The second in a special series of episodes being produced in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, where we are interviewing leaders of unicorn companies to find out about the key issues, pain points and challenges that startups face and how they can address them with a strategic approach to marketing and communications. Russell Goldsmith and Tyto’s founder Brendon Craigie visited the offices of S4 Capital to chat with the company's Executive Chairman Sir Martin Sorrell. S4Captial PLC is a media company focused on building a modern digital advertising and marketing platform for global-minded clients and in 2018, merged with MediaMonks, its content practice, and MightyHive, its programmatic practice, and went on to add nine further content programmatic and data companies to both practices in 2019.