Show up on LinkedIn with Kate Merryweather

LinkedIn doesn't have to feel awkward, salesy or overwhelming. In this episode, I'm joined by my LinkedIn coach (and friend), Kate Merryweather, to talk about what actually works on LinkedIn in 2026. Kate shares how she went from freelance copywriter to one of Australia's leading LinkedIn coaches, why generosity is one of the best marketing strategies, and how showing up consistently can completely change your business. We also chat about one of my favourite concepts from her community, Shoot Your Shot Wednesday, and why asking for opportunities, pitching yourself and becoming comfortable hearing "no" has become such a big focus in my own business this year. Whether you're looking for more clients, speaking opportunities, collaborations or simply want your content to work harder for you, this episode has loads of practical strategies you can start using today. If you've ever wondered: "What should I post on LinkedIn?" "How do I connect with people without being annoying?" "How do I actually get leads from LinkedIn?" ...this episode is for you.