Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand

In this conversation with the Head of Marketing at Autodesk, Siara Nazir, she talks about marketing and partnerships. Today, you’ll hear about Autodesk’s digital transformation, some best practices for going through changes, looking at partnerships, getting feature feedback, tracking interactions outside of the ‘add to cart’ workflow, the things that are top-of-mind for Siara, and some interesting industry dynamics.Siara is an award-winning global marketer and media leader, pioneering AI based strategies and solutions. Her work has been featured in Forrester, DM News, and The Partnership Economy by David Yovanno, and she has been invited to speak at The Wall Street Journal’s Inaugural Executive Forum on AI. She was the first to create an AI-powered conversion accelerator that quadrupled orders. Siara holds a BSc in Marketing from California State University, an MBA in Marketing from Arizona State University, and a degree in Disruptive Strategy from Harvard Business School.To secure your ticket for Partnerships Experience 2022, visit www.ipx22.splashthat.com. Join us on June 14th at Pier 60 at Chelsea Piers, NYC for the one event where all players in the partnership economy come together to discover, network, and exchange ideas for business growth.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[00:45] About Autodesk[02:16] Siara’s role[03:42] The center of excellence at Autodesk[05:56] Best practices for going through changes[10:09] Looking at partnerships[12:56] Education[14:30] Ambassadors[17:46] Feature feedback[18:36] Tracking partnership interactions[21:00] What’s top of mind?[22:48] Interesting industry dynamics[26:06] Siara’s inspirational peopleInspirational PeopleLenny AlugasConnect with SiaraLinkedInWebsiteConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)