Simple Amazon PPC Setup That Outsmarts the Algorithm

Send us Fan Mail Are you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes. Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals. ⏱️ What You’ll Learn in This Amazon PPC Tutorial ✔️ How Amazon PPC decides who wins the top of search ✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display ✔️ How to set up a profitable auto campaign (step-by-step) ✔️ How to set manual targeting using broad, phrase & exact match ✔️ How to choose the right PPC keywords using Helium 10 ✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history ✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work ✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy) Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising ---------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 Amazon SEO Toolkit: https://bit.ly/457zjSl Timestamps: 00:00 - What is Amazon PPC and how it works 01:00 - Sponsored products vs sponsored brands 02:00 - Why bidding on your own brand is powerful 03:00 - Campaign types overview 04:00 - Setting up a basic auto campaign 05:00 - Product targeting and selection 06:00 - Understanding Amazon targeting options 07:00 - Bidding strategy for new campaigns 08:00 - Placement modifiers explained 09:00 - Where your ads show up on Amazon 10:00 - Rest of search and product page placements 11:00 - How Amazon decides who shows up 12:00 - Bid adjustment strategy explained 13:00 - Top of search and bid stacking 14:00 - Relevance and data-driven ranking 15:00 - Manual targeting campaign setup 16:00 - Keyword match types: broad, phrase, exact 17:00 - Using Helium 10 for keyword research 18:00 - Choosing keywords with volume and relevance 19:00 - Starting small with 5–10 keyword targets 20:00 - Bidding tips and keyword match advice 21:00 - Down-only bidding and why it helps 22:00 - Budget strategy for new campaigns 23:00 - Final setup advice and wrap-up ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show