Simplicity, White Space, And Reawakening

Dustin Finkel is the CEO of Awakened Foods. Awakened Foods is one of the highest growth and most innovative better-for-you food companies in the US that brings established brands — Ka-Pop!, Bubba's, and Awakened Foods Crafters — under one roof. Dustin has an array of industry experience targeting value-conscious, mass, and high-end customers through the numerous categories that he has worked for In this episode… Natural food brands are struggling to be the most innovative better-for-you food companies. However, Dustin Finkel knows that there are proven ways to make your brand stand out. What are his strategies? Understand that you need to meet the purpose of your brand, and at the same time, have great returns on your investment — especially in this category. You need to be a consumer-centric marketer with a commercial mindset, and a big, strategic thinker that can execute for you to succeed in the natural foods industry. As a leader, gratitude and a positive mindset are key to helping your business thrive.  On this episode of the Firebelly Social Show, Duncan Alney talks with Dustin Finkel, the CEO of Awakened Foods, about the importance of co-manufacturing, an optimistic attitude, white spaces in the natural food industry, and the trends to observe in this area. Listen in to learn some of the things Awakened Foods does and the major trends it follows to meet its purpose and succeed in the industry.